Lexi Doyle Lexi Doyle

Why Hiring a Web Analytics Professional Pays Off

Collecting website data is easy. Knowing what it means is harder. Learn why hiring a web analytics professional helps businesses interpret metrics, optimize performance, and make data-driven decisions.

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Lexi Doyle Lexi Doyle

Best Website KPIs for Financial Services Businesses

Financial services websites can track more than traffic. Learn the most important website metrics—like form completions, downloads, event registrations, and CTA conversions—that show how well your site is performing.

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Lexi Doyle Lexi Doyle

Why One-Size-Fits-All Website Metrics Don’t Work

Many businesses assume that high traffic means success, but without the right context, those numbers can be misleading. By focusing on industry-specific website metrics, business owners can uncover where their sites are truly working—and where simple improvements could have the biggest impact.

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