Top 10 Free Online Listings Every Financial Advisor Should Claim
Boost your online visibility, improve search rankings, and increase trust—all without spending a dollar.
Introduction
When potential clients search for your name or firm online, what they find matters. A well-managed digital presence builds trust and makes it easier for people to reach out. Directory listings are one of the simplest ways to create that presence—and many of the best options are completely free.
Why Free Listings Matter
Free listings help financial advisors build a consistent footprint across the internet. Search engines prioritize businesses with verified, accurate information. Even if you have a website, missing or outdated listings can hurt your visibility and confuse prospects.
Free directories also support local SEO and help you reach people who are actively searching for services in your area. Claiming and optimizing these listings ensures your contact information is correct, your brand message is clear, and your business appears in more search results.
What You Should Prepare Before Getting Started
Before you begin claiming listings, gather the following information to ensure consistency:
- Business name, address, phone number (NAP)
- Website URL
- Business description (1–2 paragraphs)
- Services and specialties
- Credentials (e.g., CFP®, Series 7)
- Professional headshot or logo
- Business hours and locations (if applicable)
To streamline the process, use our Directory Intake Form to collect all of this information in one place.
Top 10 Free Directories to Claim
Start by claiming your Google Business Profile, LinkedIn Company Page, and BrokerCheck listing. Then build out your presence on niche directories like Wealthtender and Paladin Registry. Be sure your NAP (Name, Address, Phone) info is identical across all platforms.
1. Google Business Profile: https://www.google.com/business/
2. LinkedIn Company Page: https://www.linkedin.com/company/setup/new/
3. Yelp for Business: https://biz.yelp.com/
4. SmartAsset: https://smartasset.com/financial-advisor/signup
5. Paladin Registry: https://www.paladinregistry.com/advisor-application
6. Wealthtender: https://wealthtender.com/for-financial-advisors/
7. FeeOnlyNetwork: https://www.feeonlynetwork.com/join/
8. Advisors Info Network (AIN): https://advisorsinfo.com/
9. Bing Places for Business: https://www.bingplaces.com/
10. Chamber of Commerce: https://www.chamberofcommerce.com/
Need help claiming or optimizing your listings? We can help you streamline the process and make sure your presence is consistent, compliant, and effective.
· Complete our Directory Intake Form